Are memes advocating for gambling 'about to hit it big'?

In March 2022, memes ironically advocating for gambling by stating that those who quit were "about to hit it big" started going viral on social media. For example, on March 25th, Twitter user @AlbertsStuff made a tweet that received over 530 retweets and 11,400 likes in ten months (shown below, left).

What is keep gambling & pro-gambling memes?

Keep Gambling and Pro-Gambling Memes refers to a series of ironic memes that advocate for gambling by stating that those who quit were just about to hit it big. Spawned by a 2013 satirical article, the format achieved viral presence with Whisper macros and tweets in 2022.

Do 90% of gambling addicts quit right before they hit it big?

Prior to November 9th, 2014, an unknown user posted an image macro reading, "Proven fact: 90% of gambling addicts quit right before they would have hit it big!" On November 9th, Imgur user FuckThisThingInParticular reposted the image, with the post gaining over 12,000 views in eight years (shown below).